We’re usually told by clients to work on a tight budget. In order to get the most out of web sites we design we’ve devised a simple template as a guide which we would like to share: You must know the purpose that your website is supposed to serve. There are many reasons to build a website for your business. In order to cut down on cost and time, it's important to know what you'd like that purpose to be before you start. Is it sales, visibility, credibility, or what? For example, during website construction for an informational site, do you know what categories you want to have? If it's a commerce site, do you know what you'd like to sell and are you prepared for delivery? If you're developing a site for advertising purposes, do you have a general message or mood that you'd like to get across?